AI strategy is easy. Shipping it during live games isn’t.
When operations fail, the team doesn’t take the heat. The leader does.
This private, in-person working room is built for executives at sports leagues, broadcasters, and OTT platforms who must make defensible build-vs-buy decisions, monetize centralized rights, scale content velocity, and deploy AI without risking latency, brand safety, governance, partner obligations, or public trust.
April 28th & 29th, 2026
New York City
Leave with a board-ready AI roadmap across production, personalization, sponsorship intelligence, and rights governance — with ROI clarity and an operating model that holds up under live-event pressure .
• Pre-workshop diagnostic
• on-site roadmap build
• post-workshop 1:1 implementation alignment call.
Applications reviewed for fit. Seats intentionally limited.
There’s no room for failure when you’re the one accountable.
This workshop is where you gain clarity — before your next season, rights cycle, or board review.
What you walk away with after two days?
In two days, we isolate the constraint quietly limiting revenue, speed, or governance inside your organization, and build a deployment-ready roadmap around it.
Not a slide deck.
Not theory.
Not another pilot.
A working roadmap aligned to your rights structure, content operations, sponsorship obligations, and technical realities.
You will leave with:
A defensible build-vs-buy decision framework tailored to live sports infrastructure
A clear monetization path across centralized rights, sponsorship inventory, and personalization
An AI operating model that holds up under game-day pressure
Governance guardrails that protect latency, brand safety, partner agreements, and compliance
A 90-day execution roadmap you can stand behind in front of owners, boards, and partners
Led by:
Define the Win
“Not abstract goals — the one or two measurable outcomes that materially impact revenue, retention, rights value, or operational cost this season.”
You’re accountable for revenue, rights value, operational stability, and partner confidence. Often simultaneously.
Over these two days, you narrow that complexity.
You define the one — at most two — measurable outcomes that materially change your position this season. Not generic innovation goals. Not “AI adoption.”
Outcomes tied to:
- Sponsorship revenue uplift
- Content velocity and engagement
- Cost reduction in production workflows
- Fan retention and personalization performance
- Rights monetization and valuation strength
This becomes the lens through which every build, buy, and deployment decision is evaluated.
Expose the Constraint
“The operational, structural, economic, or governance bottleneck quietly capping growth or speed.”
Every organization has constraints quietly limiting scale.
It could be:
- fragmentation across ticketing, OTT, CRM, and broadcast systems.
- governance.
- unclear ownership between league and clubs.
- economic discipline around build vs buy.
You isolate the single bottleneck capping revenue, slowing execution, or increasing risk.
Not surface friction.
The structural limiter.
Because until the constraint is exposed, technology only adds complexity.
Design the Deployment Model
“A system designed to survive game-day pressure, rights constraints, and sponsor scrutiny.”
With the constraint identified, we architect the response.
This is where you:
- Pressure-test build vs buy decisions against season timelines and capital allocation
- Design an AI operating model aligned to rights structures and partner obligations
- Ensure deployment won’t compromise latency, broadcast integrity, or brand safety
- Tie every initiative to measurable commercial impact
No pilots without path to scale.
No experimentation without governance.
No roadmap without economic clarity.
The output is a working deployment model, not a theoretical strategy.
Not a pilot.
Not experimentation.
A system designed to survive game-day pressure, rights constraints, and sponsor scrutiny.
Align Stakeholders
“The right play call still fails if the huddle isn’t aligned.”
Even the right strategy fails without alignment.
In this room, you don’t just define the roadmap. You prepare to carry it.
You clarify:
- The economic case your board needs to support investment
- The narrative your executive peers need to align around
- The operational implications your teams must understand
- The risk posture legal and partners must be comfortable with
Because in sports organizations, deployment isn’t blocked by technology.
It’s blocked by misalignment.
You leave with:
- A strategy you can articulate clearly
- A position you can defend under scrutiny
- And a roadmap your organization can rally behind
Execution becomes possible because alignment exists first.
Convert Execution Into Strategic Leverage
“Clarity alone doesn’t create advantage. Execution does.”
Once your operating model is defined and aligned, we focus on leverage:
- Turning production efficiency into margin expansion
- Turning personalization into measurable revenue
- Turning sponsorship intelligence into pricing power
- Turning governance into competitive insulation
The objective is not to “adopt AI.”
It is to strengthen your strategic position in a market where attention, rights, and performance are increasingly data-driven.
The Room
“In sports, performance compounds at the top.”
This room is intentionally built for leaders carrying live-event responsibility, rights value, revenue performance, and public accountability.
You will not be the smartest person in the room. That is deliberate.
Every seat is curated.
You’ll work alongside:
- League and team executives responsible for rights and revenue
- Broadcast and OTT leaders managing live infrastructure
- CROs and commercial heads driving sponsorship performance
- Technology and data executives accountable for deployment at scale
This is not networking. It is “proximity” to operators who understand the weight of season cycles, board scrutiny, partner obligations, and public visibility.
The conversations here won’t be theoretical. They will shape how you make decisions long after the two days end.
The Executive Access VIP Dinner
“For those seeking deeper proximity. Not just to operators, but to influence.”
Private. Invitation-only. Evening of Day 2.
An intimate, closed-door dinner co-hosted by David Meltzer with select athletes, investors, and senior industry leaders operating at the intersection of capital, competition, and media.
No public guest list. Just high-caliber conversation in a setting designed for candor.
Attendance is extended selectively to preserve the integrity and intimacy of the room.
Post-Workshop 1:1 Implementation Alignment
“Because clarity without execution is useless.”
This is not a conference. It’s an execution environment.
The two days define clarity, architecture, and a deployment path.
Within 30 days, you reconvene with our team for a structured implementation alignment session.
We review:
- Early execution progress against your defined outcomes
- Organizational friction surfacing in real conditions
- Capital, governance, or stakeholder resistance
- Whether the strategy is holding under operational pressure
This is not a courtesy follow-up.
It is a disciplined continuation designed to protect decision quality and ensure momentum is sustained beyond the room.
Because strategy only matters if it survives execution.
Learn from the team that 85x'd the content pipeline for the world's largest sports platform.
Hardik Jagda
The Architect of Scale
5X Founder | Built AI systems for global sports media platforms used by millions.
Founder, Chairman, & CEO at Proximity Works – a Global AI-native powerhouse
Hardik and his team at Proximity Works have built and scaled AI infrastructure that redefined how global brands create, distribute, and monetize content.
You’re learning the battle-tested playbook used to build industry-defining AI systems for the world’s largest sports, media, and entertainment platforms.
Proven at global scale:
- 85x'd the content pipeline for the largest sports platform on earth
- Cut down publishing time from 6 hours to 15 minutes for sports highlights
- Powered multilingual, real-time commentary systems that unlocked new international markets for sports teams, leagues, and broadcasters
- Automated storytelling workflows that drove 10x fan engagement
- AI systems used by almost a billion monthly users
This is the same framework you’ll use to architect your own AI roadmap during the workshop.
David Meltzer
The Global Catalyst
Entrepreneur | Investor | Author | International speaker
Sports-business icon | Former CEO of Leigh Steinberg Sports & Entertainment Agency (the inspiration for the movie Jerry Maguire).
David Meltzer is the Chairman of the Napoleon Hill Institute and formerly served as CEO of the renowned Leigh Steinberg Sports & Entertainment agency, which was the inspiration for the movie Jerry Maguire.
He is a globally recognized entrepreneur, investor, and top business coach. Variety Magazine has recognized him as their Sports Humanitarian of the Year and has been awarded the Ellis Island Medal of Honor.
As Executive Producer of the Apple TV series 2 Minute Drill and Office Hours, as well as Entrepreneur’s #1 digital business show, Elevator Pitch, David brings unmatched insights to audiences worldwide. His journey has been featured in books, movies, and TV, including World’s Greatest Motivators, Think and Grow Rich, and Netflix’s Beyond the Secret.
His life’s mission is to empower OVER 1 BILLION people to be happy! This simple yet powerful mission has led him on an incredible journey to provide one thing – VALUE. In all his content, and communication that’s exactly what you’ll receive.
Danelle Delgado
The Millionaire Maker
Author | High-Performance strategist | International speaker | Entrepreneur
Danelle builds leaders and teams that execute at a level most companies never reach.
Known globally as "The Millionaire Maker," she builds teams that execute, scale fast, and actually follow through. She specializes in training individuals and teams to become leaders and high-performance execution machines. Her expertise is to help you think and act with clarity and intention.
Her frameworks have been used by senior leadership teams to dramatically shorten decision cycles, remove execution bottlenecks, and align cross-functional teams around measurable outcomes.
Her role inside this experience is to help you think, operate, and execute like the top leaders shaping 2026 and beyond.
She ensures you “Win on Repeat” by engineering the mindset, discipline, and communication frameworks that drive compounding enterprise value.
Magic happens when the brightest minds come together. — Hardik Jagda
This experience is built for leaders who:
Are responsible for systems that must perform flawlessly when millions are watching.
Want to operationalize true personalization at scale - across fan ecosystems.
Must defend AI & technology investments in front of owners, boards, partners, sponsors, or league governance bodies
Must make build-vs-buy decisions that will shape an entire season cycle.
Control league-wide player and media rights — and are ready to monetize that inventory with measurable, real-time sponsorship intelligence.
Are accountable for delivering real-time exposure, attention metrics, and attribution to sponsors. Not post-season recaps.
Carry responsibility for content velocity — ensuring highlights, clips, and social moments ship at the speed of live attention.
Manage rising production complexity across feeds, formats, and languages — without unlimited headcount or budget expansion.
Operate within rights, territory, and partner constraints — and need governance that protects compliance without slowing execution.
Are navigating NIL, athlete-driven media, and evolving creator economics — and must modernize systems to support new monetization models.
Want 10X output without adding headcount, or burning out teams that are already stretched too thin.
Proven at Scale
The frameworks in this workshop have been applied across:
managing $100M+ P&Ls
We walked in with opinions. We walked out with decisions.
This created alignment across leadership, technology, and commercial teams, which is incredibly difficult in a league environment. We left with decisions everyone could actually commit to.
Instead of debating tools and architectures, we aligned on what mattered and how we’d execute.
The biggest impact was speed. What would have taken months of internal debate was resolved in days.
This was not a workshop in the traditional sense. It was a working session that forced clarity and accountability.
This gave us language and structure that actually held up in leadership and board discussions.
If you’re not prepared to make real decisions, don’t attend. This will surface what your leadership team has been avoiding.
What you walk away with:
What You'll Master
High-impact, executive-level skills to use AI to scale faster, operate smarter, and drive measurable ROI with interactive sessions and live workshopping.
Leave with an AI roadmap designed to accelerate revenue, expand margins, and eliminate wasted initiatives — built live with the operators who have deployed AI at global scale.
Use the proprietary ROI Validation System to identify the highest-leverage AI opportunities, avoid seven-figure misallocations, and invest only in initiatives that deliver measurable business outcomes.
Transform your current team into an execution engine. Unlock 10x output across engineering, product, content, sales, and operations — without adding headcount.
Supercharge pipeline velocity, eliminate follow-up gaps, tighten forecasting, and unlock margin expansion using operator-built AI workflows designed for speed and predictability.
Deploy AI confidently using a governance and security model built to protect IP, safeguard data, ensure compliance, and remove operational risk — without slowing the business.
Operate with the clarity, speed, and decisiveness required in the AI era. Grab the same strategic tools, workflows, and mental models elite CEOs rely on to stay ahead of AI-native competitors.
Do more with Less. At enterprise scale.
using the same validation models we use to prevent 7-figure misallocations.
hidden inside your current operations.
using AI systems to expand margins.
Imagine...
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The room that multiplies your advantage.
Spend two days inside a curated room of elite leaders and operators.
This isn't networking.
This is proximity to the people who are redefining their industries in real time. In rooms like this:
Leading a $5M–$50M+ company can be isolating.
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Your team looks to you for answers.
Your board expects certainty.
You need to prove yourself.
All while navigating the fastest-changing market leaders have ever seen.
A room of leaders and operators who think big, and force you to think bigger and move faster.
This room is reserved for leaders to:
- Scaling teams
- Protecting margins
- Modernizing operations
- Learning how to stay ahead of AI-native competitors
Details & Location
A private, operator-led experience designed for CEOs, CXOs, VPs, and senior leaders scaling $5M–$50M+ companies. This is an intentionally curated room — small, selective, and engineered for strategic breakthroughs.
You'll complete a short executive diagnostic so we can tailor the experience to your business.
- Executive diagnostic
- Team capability assessment
- Pre-workshop insights that shape your personalized AI blueprint
These pre-workshop steps signal your seriousness, and ensure don't walk in cold.
Across two days, you'll build your AI operating system using the same frameworks deployed at global scale.
- Your AI roadmap built live
- Operator reviews tailored to your bottlenecks
- Breakouts with CEOs solving problems at your level
- Real-time workshopping with Proximity's AI team
You'll leave with clarity, decisiveness, and a deployable plan you can use immediately.
This experience gathers:
- CEOs, CXOs, and senior leaders scaling $5M–$50M+ businesses
- Multi-business operators
- 8-figure entrepreneurs building their next advantage
- Leaders in sports, media, entertainment, and tech
You are not just attending a workshop. You are entering an environment curated and engineered for clarity, acceleration, and compounding value.
This is where most workshops or events end. Ours doesn't.
You'll receive post-workshop 1:1 implementation alignment with the hosts to ensure execution and follow-through.
- 30-day implementation check-in with a 1:1 alignment meeting with Hardik & team
- Operator-level accountability touchpoint
- Optional deep-dive session for advanced teams
Because transformation isn't what you learn, it's what you execute.
We cap the room to:
- Preserve the quality of collaboration
- Allow for true hands-on operator guidance
- Ensure every leader leaves with a built-for-you strategic blueprint
You leave with a network of elite operators and peers solving problems at your level.
Agenda
- The Leader's Mindset for the AI Era (Working session with Danelle + Hardik)
- Executive Context: The state of AI’s Impact on Enterprise Economics
- Scaling Revenue Without Scaling Headcount
- Build vs. Buy: Economic Decision Framework
- Designing the 2026 AI Operating Model
- Constraint Mapping: Identifying the Core Bottleneck
- System Redesign Breakouts
- Blueprint Working Labs with Proximity AI Team
- Evening: Informal Executive Reception (Optional)
- Strategic Leverage in the AI Era (with David Meltzer)
- Recap + Rapid Wins from Day 1
- From Blueprint to Advantage: Compounding Execution
- Capital, Influence & Enterprise Positioning
- Revenue, Margin & Sales Expansion Architecture
- Risk, Governance & Security Frameworks
- Executive Productivity & Decision-Making Stack
- Build vs. Buy: Final Blueprint Decisions
- Execution Alignment Working Labs
- Roadmap Consolidation & Board Framing
- Execution Alignment & Commitment Framework (Danelle Delgado)
- Final Alignment, Action Confirmation & 90-Day Roadmap
- An intimate dinner co-hosted by David Meltzer with select athletes and senior industry leaders.
How we curate the room
This experience is intentionally selective. We choose leaders who are ready to move fast, operate at a high level, and implement decisively.
We select executives who are:
What happens when you request your seat?
So we can tailor your workshop experience.
We screen every application to curate the room carefully with aligned levels of experience and ambition.
A short conversation to confirm alignment, clarify expectations, and answer your questions.
Including your executive diagnostic and prep materials that shape your personalized AI blueprint.
Executive Access VIP Dinner
Co-hosted with David Meltzer, this separate, invitation-only gathering takes place on the evening of Day 2, bringing together select leaders, celebrity athletes, and keynote speakers.
Extended access. Intimate, high-caliber conversation.
Frequently Asked Questions
Who is this workshop for?
CEOs, founders, presidents, SVPs, and CXOs leading $5M–$50M+ companies who want clarity, alignment, and an AI strategy they can execute immediately.
Is this workshop in person, virtual, or hybrid?
In person only. Two days in NYC. Small, curated room. No virtual seats.
How long is the workshop?
April 28th & 29th, 2026 — 8AM to 5PM each day.
What's the registration process?
Request a seat by answering a few short questions. If the room is a fit, we’ll follow up with next steps and arrange a brief call with our team.
What's included when I attend?
• Two full days of structured executive working sessions
• Live constraint mapping & blueprint architecture
• Alignment & execution strategy with Danelle Delgado
• Strategic leverage with David Meltzer
• Access to a curated room of senior operators
• Post-Workshop 1:1 Implementation Alignment (within 30 days)
• Gourmet meals and refreshments
• A curated executive welcome package
• Executive materials & implementation resources
Will there be networking?
Yes. Breakfasts, group lunches, breakouts, and an optional curated evening meetup.
Is this technical?
Only where it needs to be. The focus is business impact, not jargon.
Will this help if we already have AI initiatives?
Absolutely. This experience is designed for informed leaders who already know AI is reshaping their business today. If your current roadmap lacks clarity, alignment, or measurable ROI, this experience will sharpen it and deliver immediate value.
Is there a refund policy?
Because the room is highly curated and seats are extremely limited, all sales are final. Once accepted, your seat is fully reserved for you.
Is this worth flying in for?
Absolutely. This is the kind of room that changes how you think, operate, and grow.
Is the Executive Access VIP Dinner included in registration?
The Executive Access VIP Dinner is invitation-only and separate from general registration.
If you are interested in attending, you may indicate so during your strategic alignment call with our team.
Invitations are extended based on fit and availability to preserve the integrity and intimacy of the experience.
Have another question?
Ask us here.Ready to 10X Your Business?
Join the exclusive working room where executives & senior leaders build the future with AI.
$5M-$50M+
2 Days
New York City
Questions?
Contact us.