AI systems built for scale.
We build AI infrastructure for companies operating at the speed of live. Sports. Media. Entertainment.

We are proximity —
a global AI engineering company. We build intelligent systems for organizations operating at scale, with deep expertise in sports, media, and entertainment.

Headquartered in San Francisco with engineering teams across five countries. Six years building production AI systems for the world's largest platforms.
What we build
AI systems for sports, media, and entertainment.
Sports
Game analytics, player performance optimization, and fan engagement tools.
Media
Automated content generation, compliance, and personalized viewer experiences.
Entertainment
Immersive AI-powered experiences and interactive platforms.
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Embedded Engineering


AI Strategy
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Platform Development
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Our Work
Let's build something.
Cutting-edge AI solutions designed to revolutionize your business.











